WE ARE CAPITOL STANDARD
WE ARE CAPITOL STANDARD
Our story
We shape strategy behind the scenes.
The Capitol Standard is a boutique public relations and communications firm based in Dallas, built for leaders, creators, and campaigns who move with intention.
Our clients are navigating visibility, growth, scrutiny, and real change. We don’t do hype—we design structure. We help shape what gets said, where it lands, and how it lasts. Our work is precise, strategic, and deeply human.
Our story
We shape strategy behind the scenes.
The Capitol Standard is a boutique public relations and communications firm based in Dallas, built for leaders, creators, and campaigns who move with intention.
Our clients are navigating visibility, growth, scrutiny, and real change. We don’t do hype—we design structure. We help shape what gets said, where it lands, and how it lasts. Our work is precise, strategic, and deeply human.
Our story
We shape strategy behind the scenes.
The Capitol Standard is a boutique public relations and communications firm based in Dallas, built for leaders, creators, and campaigns who move with intention.
Our clients are navigating visibility, growth, scrutiny, and real change. We don’t do hype—we design structure. We help shape what gets said, where it lands, and how it lasts. Our work is precise, strategic, and deeply human.
We specialize in:
Strategic Communications & Messaging
Crisis Navigation & Reputation Risk
Thought Leadership Development
Narrative Alignment for Campaigns & Public Figures
Our expertise spans political movements, emerging ventures, and executive positioning. We operate quietly—and deliver impact that speaks for itself.
We specialize in:
Strategic Communications & Messaging
Crisis Navigation & Reputation Risk
Thought Leadership Development
Narrative Alignment for Campaigns & Public Figures
Our expertise spans political movements, emerging ventures, and executive positioning. We operate quietly—and deliver impact that speaks for itself.
We specialize in:
Strategic Communications & Messaging
Crisis Navigation & Reputation Risk
Thought Leadership Development
Narrative Alignment for Campaigns & Public Figures
Our expertise spans political movements, emerging ventures, and executive positioning. We operate quietly—and deliver impact that speaks for itself.
Our values
Principles that guide us
Stay Sharp
We question everything—including the default narrative. Precision matters more than perfection.
Own the Outcome
We don’t do half-built strategies. We commit, we deliver, and we measure what matters.
Protect the Narrative
We safeguard your story with the same urgency you protect your reputation. What we build serves the long game.
Our values
Principles that guide us
Stay Sharp
We question everything—including the default narrative. Precision matters more than perfection.
Own the Outcome
We don’t do half-built strategies. We commit, we deliver, and we measure what matters.
Protect the Narrative
We safeguard your story with the same urgency you protect your reputation. What we build serves the long game.
Our values
Principles that guide us
Stay Sharp
We question everything—including the default narrative. Precision matters more than perfection.
Own the Outcome
We don’t do half-built strategies. We commit, we deliver, and we measure what matters.
Protect the Narrative
We safeguard your story with the same urgency you protect your reputation. What we build serves the long game.
“This firm wasn’t built to be big. It was built to be right.”
“This firm wasn’t built to be big. It was built to be right.”
Isaac De La Cruz, Founder